О.В. Стрижкова

Реализация однокомпонентных речевых актов в рекламном дискурсе продуктов питания

Abstract:

The analysis of single-component Illocutionary Acts in food advertising discourse is carried out in this article. The conclusion made is that the main goal of advertising is to influence, so the addressers use only those Illocutionary Acts that will help them achieve their intention.

About the autors:

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Place of employment:

Оренбургского государственного института менеджмента

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